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How to connect Google Ads to Shopify?

Setting up Google Ads for your Shopify store is crucial for driving targeted traffic to your products. This guide walks you through the process of linking Google Ads to Shopify using the latest platform interface.

Prerequisites

If you want to setup Google Ads for your Shopify account the prerequisites are as follows:

  • An active Shopify store.

  • A Google Ads account.

  • Admin access to both platforms.

Step-by-Step Instructions

1. Set Up Google Ads Channel in Shopify

  1. Log in to your Shopify admin panel.

  2. Go to Settings → Apps and sales channels.

  3. Click "Add sales channel".

  4. Search for "Google & YouTube" and select "Add channel".

2. Connect Your Google Account

  1. Once the Google channel is installed, click "Set up Google Ads".

  2. Choose the Google account you want to connect.

  3. Grant necessary permissions when prompted.

  4. Verify your domain if you haven't already.

3. Configure Your Google Ads Settings

  1. Select your target country and currency.

  2. Choose your daily budget.

  3. Select your campaign objectives.

  4. Review and accept Google Ads terms and conditions.

4. Sync Your Product Feed

  1. Navigate to the Google channel in Shopify.

  2. Click "Product feed".

  3. Select the products you want to advertise.

  4. Wait for product approval from Google (usually 24-48 hours).

5. Launch Your First Campaign

  1. Choose your campaign type (Shopping, Performance Max, etc.).

  2. Set your targeting options.

  3. Define your budget and bidding strategy.

  4. Review your campaign settings.

  5. Click "Launch campaign".

Best Practices

  • Regularly review your product feed for errors.

  • Keep your product information up to date.

  • Monitor your campaign performance through both Shopify and Google Ads dashboards.

  • Start with a small budget and scale based on performance.

Troubleshooting

If you encounter issues during setup:

  • Ensure your domain is verified.

  • Check that your products meet Google's requirements.

  • Verify your payment method is active.

  • Contact Shopify support if problems persist.

Remember to regularly monitor your campaigns' performance and adjust your strategy based on the data to maximize your return on investment.